Mission-Driven. Experts. Entrepreneurs. Meet Our Team.
We've reimagined what it is to be a CFO finance-first company. If accounting is the foundation, finance is the growth engine. A great CFO takes your vision, strategizes with you and implements away. Value is unlocked in the ongoing KPI and milestone reviews through tracking and insight tools that give us business intelligence. We built CounselFi to address scalability for entrepreneurs, startups and growing companies.
Getting started with CounselFi is easy
Expert guidance from your own dedicated CFO to execute strategy like a Fortune 500 Company
Profits and Cash Flow
Creativity
Save you time
Accountability
Scale
We launched in 2022 but our story started in 2016.
Mission-driven
Founder Tamara Brenes leaves her CFO position at a manufacturing company, after a successful career in banking, and spends 6 months learning about different cultures around the world. She decides to pursue a mission-driven vision in finance.
The CFO role is reimagined
THRV Capital is born and incorporated as a B-Corp with a mission to inspire, promote and empower entrepreneurs, business owners, and investors to thrive.
Framework perfected to help companies scale
THRV decides to halt growth and focus intently on helping it's clients navigate the pandemic. THRV also focuses on innovation and reimagines the CFO experience from the ground up to unlock value for startups, companies and entrepreneurs.
CounselFi launches: Big Mission
We listened to our customers and built a solution to help every entrepreneur and company have access to world-renowned CFOs. The difference between failed and successful companies is having access to experts and advisors. Our goal is to bridge that gap and make CFOs accessible to every one.
