Mission-Driven. Experts. Entrepreneurs. Meet Our Team.

We've reimagined what it is to be a CFO finance-first company. If accounting is the foundation, finance is the growth engine. A great CFO takes your vision, strategizes with you and implements away. Value is unlocked in the ongoing KPI and milestone reviews through tracking and insight tools that give us business intelligence. We built CounselFi to address scalability for entrepreneurs, startups and growing companies.

Unlock value and scale

Each of our CFOs and finance experts adheres to the CounselFi Finance Code to guarantee we will unlock value in your business.
Profits and Cash Flow
Creativity
Save you time
Accountability
Scale

We launched in 2022 but our story started in 2016.

2016
2017
2020
2022

Mission-driven

Founder Tamara Brenes leaves her CFO position at a manufacturing company, after a successful career in banking, and spends 6 months learning about different cultures around the world. She decides to pursue a mission-driven vision in finance.

The CFO role is reimagined

THRV Capital is born and incorporated as a B-Corp with a mission to inspire, promote and empower entrepreneurs, business owners, and investors to thrive.

Framework perfected to help companies scale

THRV decides to halt growth and focus intently on helping it's clients navigate the pandemic. THRV also focuses on innovation and reimagines the CFO experience from the ground up to unlock value for startups, companies and entrepreneurs.

CounselFi launches: Big Mission

We listened to our customers and built a solution to help every entrepreneur and company have access to world-renowned CFOs. The difference between failed and successful companies is having access to experts and advisors. Our goal is to bridge that gap and make CFOs accessible to every one.

Making an impact in your organization is our promise

Hiring a CFO by the numbers, we should accomplish one if not all of the following:
14%
More Cash Flow
150%
ROI
10%
Reduced Expenses
416
Hours Saved Annually
> 45
Tools, frameworks, and guides
15%
Growth

We're always in the right place

Main Office

1613 Walnut St, 2nd FL
Philadelphia, PA 19146

Remote

We're in your office via Zoom

Expert bookkeeping and CFOs for growing businesses. Choose your membership tier and get a dedicated CFO or bookkeeper for your business.
team@counselfi.com
+1 215-234-3044
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