Case Study

Data-Driven Bonuses That Motivate

Written by Tyler Kearns | Apr 14, 2026 1:18:47 PM

Imagine your year-end meeting. Before your team walks in.

The room is set. The numbers are on the board. Everyone already knows how the year went, because they’ve been watching the same metrics all year long. When they sit down, nobody’s surprised. Nobody feels passed over. The bonus is just the confirmation of something they already knew was coming.

That’s what a structured bonus system makes possible.

That’s what Piedmont Paint & Finish built with CounselFi. It was their most profitable year ever.

Download this case study (PDF) to see:
  • The bonus structure problem Piedmont was stuck in (and why it’s more common than owners admit)

  • How the Bonus Calculator works: what it ties payouts to, and why those metrics

  • The business outcome after the first full year